There are three key strategic decisions that Orchids has made, which sets it apart from competitors in the paper industry.
Know Your Industry…
Orchids made the decision to focus on supplying value retailers with private label paper products, providing a limited selection across a broad range of products at low prices in smaller stores.
Orchids made a decision to invest in and improve our products and the manufacturing technology we use every day. We believe if the quality is there in our product and the price it right, the consumer will return.
Of course this means an increase in demands on our value retailers to keep products stocked.
Understand Service is Your First Priority...
Early on, Orchids made the commitment that service was a cornerstone in our strategy for success. On-time delivery of products when the customer needs them -- No Exceptions. Our goal is to be recognized as the supplier of choice in the private label tissue product industry.
To do that, we have focused on long-term relationships and on-time production and shipping.
Know Your Location…
Although we have clients throughout the nation, we focus on retailers in a 900-mile radius of our plant. This allows for lower shipping costs. We have also established many customized procedures that allow maximum efficiency in delivery of our products and individualizes our services to meet client needs. That translates into better prices and availability for the consumer.
By providing consistently low prices, improved product quality, superior customer services and economic distrubtion, we believe we have differentiated ourselves from our competition and generated momentum with value retailers.
